[vc_row full_width=”stretch_row_content_no_spaces” el_class=”no-finger hide-on-mobile”][vc_column width=”1\/3″]
![\"null\"](\"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/showroom-apparel-home-cocacola-3-rotated.jpg\")
<\/h3><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]![\"null\"](\"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/grafik-rotated.jpg\")
<\/h3><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]![\"null\"](\"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/showroom-apparel-frozen-2-rotated.jpg\")
<\/h3><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_class=”no-finger hide-on-mobile”][vc_column width=”1\/3″]![\"null\"](\"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/kop-rotated.jpg\")
<\/h3><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]![\"null\"](\"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/arbejdssituationer-rotated.jpg\")
<\/h3><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]![\"null\"](\"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/kantine-strategitr-rotated.jpg\")
<\/h3><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” el_class=”stretch”][vc_column el_class=”stretch” offset=”vc_col-lg-6 vc_col-md-7 vc_col-xs-12″][vc_empty_space height=”30px”][vc_column_text]<\/p>\nVision<\/span><\/h1>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” align=”align_left” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text el_class=”custom-h3″]<\/p>\n
\n\n\nOur vision is \u201dLet\u2019s Win Together\u201d<\/h4>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text el_id=”custom-h3″]<\/p>\n
\n\n\n\n\n\nWe need to win together by building strong partnerships,
\nby respecting each other and by taking care of the world around us<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][vc_empty_space height=”30px”][vc_btn title=”Read more about who we are” style=”outline-custom” outline_custom_color=”#575756″ outline_custom_hover_background=”#575756″ outline_custom_hover_text=”#ffffff” shape=”square” size=”lg” align=”left” link=”url:%2Fen%2Fwho-are-we%2F|title:Who%20are%20we”]
<\/div>[\/vc_column][vc_column css=”.vc_custom_1642500472568{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/01\/strategitr-2.png?id=3795) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” offset=”vc_col-lg-6 vc_col-md-5 vc_col-xs-12″]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_empty_space height=”1x”][vc_separator][vc_empty_space height=”1x”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column]<\/div>[vc_column_text]<\/p>\nMission<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”90px”][vc_row_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1640250419321{border-right-width: 2px !important;border-right-color: #9d9d9c !important;border-right-style: solid !important;}”][vc_column_text]<\/p>\n
We build strong partnerships<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
We are curious and innovative
\nwhen it comes to our
\ncustomers\u2019 expectations
\nabout ourpartnership<\/p>\n
We challenge our conventional
\nway of doing things by involving
\ncustomers and suppliers in the process<\/p>\n
We strive to reach our
\nshared objectives via mutual
\nunderstanding and transparency<\/p>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”custom-h3″]<\/p>\nWe respect each other<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
We make sure that there
\nalways is a purpose to our tasks<\/p>\n
We give each other feedback
\nwith an open and constructive mindset<\/p>\n
We recognize each other\u2019s
\ndifferences and competences<\/p>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1640250425634{border-left-width: 2px !important;border-left-color: #9d9d9c !important;border-left-style: solid !important;}”][vc_column_text]<\/p>\nWe take care of the world around us<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
\n\n\nWe set high standards for
\nourselves and our business partners<\/p>\n
We fight for sustainable solutions<\/p>\n
We do not promise more
\nthan we can keep<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1642500931981{background-color: #9d9d9c !important;}”][vc_column]<\/div>[vc_column_text el_class=”custom-h3″]<\/p>\nAt Contrast, we are curious about each other<\/h3>\n
[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#f7f7f7″][vc_empty_space height=”30px”][vc_single_image image=”3416″ img_size=”full” css=”.vc_custom_1642500928064{background-color: #9d9d9c !important;}”]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column]<\/div>[vc_column_text]<\/p>\nShared island<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”]
<\/div>[vc_row_inner equal_height=”yes”][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253479613{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”custom-h3″]<\/p>\nWe visit each others Islands<\/h4>\n
Our \u2018island way of thinking\u2019 is based on how we communicate with each other and how we attempt to understand different perspectives. Island hopping over to a colleague is about us using dialogue to come together on a \u2018shared island\u2019.<\/p>\n
Which island are you on?<\/h4>\n
We often only see a situation or a challenge from our own perspective (our own island). By island hopping, people can expand their horizons and get a better understanding of the whole picture. We get to examine what is on my island, what is on yours, and what we both can agree on.<\/p>\n
\u201cIsland hopping\u201d is about adjusting your mindset to:<\/p>\n
\n- be curious<\/li>\n
- show a sincere interest<\/li>\n
- listen and observe<\/li>\n
- be open to what you are hearing<\/li>\n
- inviting others to join you on your own island<\/li>\n<\/ul>\n
When we come together on a \u2018shared island\u2019 by visiting each other\u2019s islands, we improve our
\nability to work together and in turn our ability to come up with the best solutions.[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1640251865776{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/mde-showroom-1-rotated.jpg?id=3230) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″]
<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column]<\/div>[vc_column_text]<\/p>\nGreen path<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1645443471065{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”stretch”][vc_column_inner offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_single_image image=”3391″ img_size=”medium” alignment=”center” el_class=”gron-bane”][\/vc_column_inner][vc_column_inner el_class=”small-stretch” css=”.vc_custom_1621160918422{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\n
Are you on the GREEN PATH or the BLACK PATH?<\/h4>\n
The \u2018Green Path\u2019 and \u2018Black Path\u2019 are about thoughts, feelings and behaviour that can either support or work against your desired goals and actions. The Green Path is a metaphor for the positive thoughts, feelings, actions and behaviours that support us in reaching our goals. The Black
\nPath represents the thoughts, feelings, actions and behaviours that work against our goals or hold us back from accomplishing what we want to accomplish. The Green Path and Black Path are therefore each other\u2019s opposites. It\u2019s a way of thinking.<\/p>\n
The Green Path assures us that we have a common understanding of what we need to do, and most importantly: Why we need to do it.<\/p>\n
Being on the Green Path is about actively choosing to embrace the constructive, open, curious and nuanced approach to your tasks and how you work together with your colleagues or your business partners. At the same time, it is also about questioning your perceptions if this can help find the
\nbest solutions.<\/p>\n
When we remind each other to stick to the Green Path, then it is because we want our thoughts, feelings and actions to work for our common goals instead of against them.<\/p>\n
\n- There needs to be a purpose to our tasks<\/li>\n
- We need to understand why they are important and what we can achieve<\/li>\n
- Our tasks need to make sense<\/li>\n
- We need to know what is at stake<\/li>\n<\/ul>\n
The Black Path mindset appears if we do not see how what we are doing makes sense and if our thoughts, feelings and behaviours are not in tune with what we are doing. When we manage to become passionate and joyful about what we do, then we are more likely to be on the Green Path – and thus, more likely to create results.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1640251476186{background-color: #9d9d9c !important;}”][vc_column]<\/div>[vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”5744″ img_size=”full” css=”.vc_custom_1662714179187{background-color: #9d9d9c !important;}”][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column]<\/div>[vc_column_text]<\/p>\nGeist<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
Our culture is built around our five core values,
\nWhich we live every single day and express through concrete actions<\/h4>\n
[\/vc_column_text]
<\/div>[vc_row_inner equal_height=”yes”][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”geist”]<\/p>\nH<\/strong>APPINESS OR JOY<\/h4>\n\n- I meet my colleagues with a smile<\/li>\n
- I display a GREEN PATH mindset<\/li>\n
- I share my successes<\/li>\n
- I have a positive approach to my tasks<\/li>\n
- I praise my colleagues when they have done a good job<\/li>\n<\/ul>\n
O<\/strong>WNERSHIP<\/h4>\n\n- I care about my colleague\u2019s well being<\/li>\n
- I take responsibility for challenges with a solution-oriented approach<\/li>\n
- I offer my assistance to those who need it<\/li>\n
- I take responsibility for my own work tasks<\/li>\n
- I take responsibility for my own personal and professional development<\/li>\n<\/ul>\n
I<\/strong>NNOVATION<\/h4>\n\n- I share knowledge with my colleagues<\/li>\n
- I optimize processes and methods where possible<\/li>\n
- I challenge our conventional way of doing things<\/li>\n
- I think in terms of solutions, not limitations<\/li>\n
- I seek inspiration that can help our customers succeed<\/li>\n<\/ul>\n
T<\/strong>EAMWORK<\/h4>\n\n- I visit my colleague\u2019s island<\/li>\n
- I over-deliver on my tasks in the best way possible<\/li>\n
- I display a strong team spirit<\/li>\n
- I bring my competences into play where they can add value<\/li>\n
- I share my experiences with my colleagues and business partners<\/li>\n<\/ul>\n
R<\/strong>ELIABILITY OR CREDIBILITY<\/h4>\n\n- I act honestly and speak my mind<\/li>\n
- I ask for help when I cannot complete a task on my own<\/li>\n
- I follow through when completing my tasks<\/li>\n
- I let someone know if I have made a mistake<\/li>\n
- I make sure that actions and words are in line with each other<\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1754989572448{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/06\/strategi-ledelsen-2-rotated2.jpg?id=4852) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” height=”90″ height_on_tabs=”90″ height_on_tabs_portrait=”60″ height_on_mob_landscape=”60″ height_on_mob=”60″][vc_column]
<\/div>[vc_separator]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_row_inner equal_height=”yes”][vc_column_inner css=”.vc_custom_1640254173747{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/strategi-jesper-hartvigsen-3-rotated-e1640253903785.jpg?id=3450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\nA strategy created together<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” align=”align_left” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
We must win together<\/h4>\n\n\n\nIn order to fulfil our vision of winning together, our strategy has also been created together. The entire company has been part of this journey and contributed to the strategy, so that we could work together to find out what it is we are working towards each day, why we do what we do and
\nhow we want to do it.<\/p>\n
The journey has been long and educational, and it is now extremely clear to us that we need to win together by building strong partnerships, by respecting each other and by taking care of the world around us – and that we need to display our GEIST values while doing so.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” full_height=”yes” columns_placement=”stretch” el_class=”cta” css=”.vc_custom_1656921809190{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/02\/kontor-2-rotated.jpg?id=3882) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column]<\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1640193177868{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/header-tree-dark-green.svg?id=3123) !important;}” el_class=”tree”][vc_column]<\/div>[vc_row_inner][vc_column_inner offset=”vc_col-lg-2 vc_col-md-4 vc_col-xs-12″]<\/div>[\/vc_column_inner][vc_column_inner width=”2\/3″ offset=”vc_col-lg-10 vc_col-md-8 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][vc_empty_space height=”60px”][vc_column_text el_class=”text-tree”]<\/p>\nLet’s win together<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"Let’s win together<\/p>\n
Our strategy is based on our corporate culture,
\nour values and our mindset: That we need to win together<\/p>\n","protected":false},"author":1,"featured_media":4625,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"acf":[],"yoast_head":"\n
Our strategy · Contrast Company A\/S<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contrast.dk\/en\/our-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our strategy · Contrast Company A\/S\" \/>\n<meta property=\"og:description\" content=\"Let's win together Our strategy is based on our corporate culture, our values and our mindset: That we need to win together\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contrast.dk\/en\/our-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Contrast Company A\/S\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T09:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/kontor-3-rotated.jpg\" \/>\n\t<meta property=\"og:image:width\" 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strategy · Contrast Company A\/S","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/contrast.dk\/en\/our-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Our strategy · Contrast Company A\/S","og_description":"Let's win together Our strategy is based on our corporate culture, our values and our mindset: That we need to win together","og_url":"https:\/\/contrast.dk\/en\/our-strategy\/","og_site_name":"Contrast Company A\/S","article_modified_time":"2025-08-12T09:06:20+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/kontor-3-rotated.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"9 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<\/h3><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]<\/h3><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_class=”no-finger hide-on-mobile”][vc_column width=”1\/3″]<\/h3><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]<\/h3><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]<\/h3><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” el_class=”stretch”][vc_column el_class=”stretch” offset=”vc_col-lg-6 vc_col-md-7 vc_col-xs-12″][vc_empty_space height=”30px”][vc_column_text]<\/p>\nVision<\/span><\/h1>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” align=”align_left” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text el_class=”custom-h3″]<\/p>\n
\n\n\nOur vision is \u201dLet\u2019s Win Together\u201d<\/h4>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text el_id=”custom-h3″]<\/p>\n
\n\n\n\n\n\nWe need to win together by building strong partnerships,
\nby respecting each other and by taking care of the world around us<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][vc_empty_space height=”30px”][vc_btn title=”Read more about who we are” style=”outline-custom” outline_custom_color=”#575756″ outline_custom_hover_background=”#575756″ outline_custom_hover_text=”#ffffff” shape=”square” size=”lg” align=”left” link=”url:%2Fen%2Fwho-are-we%2F|title:Who%20are%20we”]
<\/div>[\/vc_column][vc_column css=”.vc_custom_1642500472568{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/01\/strategitr-2.png?id=3795) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” offset=”vc_col-lg-6 vc_col-md-5 vc_col-xs-12″]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_empty_space height=”1x”][vc_separator][vc_empty_space height=”1x”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column]<\/div>[vc_column_text]<\/p>\nMission<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”90px”][vc_row_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1640250419321{border-right-width: 2px !important;border-right-color: #9d9d9c !important;border-right-style: solid !important;}”][vc_column_text]<\/p>\n
We build strong partnerships<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
We are curious and innovative
\nwhen it comes to our
\ncustomers\u2019 expectations
\nabout ourpartnership<\/p>\n
We challenge our conventional
\nway of doing things by involving
\ncustomers and suppliers in the process<\/p>\n
We strive to reach our
\nshared objectives via mutual
\nunderstanding and transparency<\/p>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”custom-h3″]<\/p>\nWe respect each other<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
We make sure that there
\nalways is a purpose to our tasks<\/p>\n
We give each other feedback
\nwith an open and constructive mindset<\/p>\n
We recognize each other\u2019s
\ndifferences and competences<\/p>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1640250425634{border-left-width: 2px !important;border-left-color: #9d9d9c !important;border-left-style: solid !important;}”][vc_column_text]<\/p>\nWe take care of the world around us<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
\n\n\nWe set high standards for
\nourselves and our business partners<\/p>\n
We fight for sustainable solutions<\/p>\n
We do not promise more
\nthan we can keep<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1642500931981{background-color: #9d9d9c !important;}”][vc_column]<\/div>[vc_column_text el_class=”custom-h3″]<\/p>\nAt Contrast, we are curious about each other<\/h3>\n
[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#f7f7f7″][vc_empty_space height=”30px”][vc_single_image image=”3416″ img_size=”full” css=”.vc_custom_1642500928064{background-color: #9d9d9c !important;}”]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column]<\/div>[vc_column_text]<\/p>\nShared island<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”]
<\/div>[vc_row_inner equal_height=”yes”][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253479613{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”custom-h3″]<\/p>\nWe visit each others Islands<\/h4>\n
Our \u2018island way of thinking\u2019 is based on how we communicate with each other and how we attempt to understand different perspectives. Island hopping over to a colleague is about us using dialogue to come together on a \u2018shared island\u2019.<\/p>\n
Which island are you on?<\/h4>\n
We often only see a situation or a challenge from our own perspective (our own island). By island hopping, people can expand their horizons and get a better understanding of the whole picture. We get to examine what is on my island, what is on yours, and what we both can agree on.<\/p>\n
\u201cIsland hopping\u201d is about adjusting your mindset to:<\/p>\n
\n- be curious<\/li>\n
- show a sincere interest<\/li>\n
- listen and observe<\/li>\n
- be open to what you are hearing<\/li>\n
- inviting others to join you on your own island<\/li>\n<\/ul>\n
When we come together on a \u2018shared island\u2019 by visiting each other\u2019s islands, we improve our
\nability to work together and in turn our ability to come up with the best solutions.[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1640251865776{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/mde-showroom-1-rotated.jpg?id=3230) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″]
<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column]<\/div>[vc_column_text]<\/p>\nGreen path<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1645443471065{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”stretch”][vc_column_inner offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_single_image image=”3391″ img_size=”medium” alignment=”center” el_class=”gron-bane”][\/vc_column_inner][vc_column_inner el_class=”small-stretch” css=”.vc_custom_1621160918422{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\n
Are you on the GREEN PATH or the BLACK PATH?<\/h4>\n
The \u2018Green Path\u2019 and \u2018Black Path\u2019 are about thoughts, feelings and behaviour that can either support or work against your desired goals and actions. The Green Path is a metaphor for the positive thoughts, feelings, actions and behaviours that support us in reaching our goals. The Black
\nPath represents the thoughts, feelings, actions and behaviours that work against our goals or hold us back from accomplishing what we want to accomplish. The Green Path and Black Path are therefore each other\u2019s opposites. It\u2019s a way of thinking.<\/p>\n
The Green Path assures us that we have a common understanding of what we need to do, and most importantly: Why we need to do it.<\/p>\n
Being on the Green Path is about actively choosing to embrace the constructive, open, curious and nuanced approach to your tasks and how you work together with your colleagues or your business partners. At the same time, it is also about questioning your perceptions if this can help find the
\nbest solutions.<\/p>\n
When we remind each other to stick to the Green Path, then it is because we want our thoughts, feelings and actions to work for our common goals instead of against them.<\/p>\n
\n- There needs to be a purpose to our tasks<\/li>\n
- We need to understand why they are important and what we can achieve<\/li>\n
- Our tasks need to make sense<\/li>\n
- We need to know what is at stake<\/li>\n<\/ul>\n
The Black Path mindset appears if we do not see how what we are doing makes sense and if our thoughts, feelings and behaviours are not in tune with what we are doing. When we manage to become passionate and joyful about what we do, then we are more likely to be on the Green Path – and thus, more likely to create results.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1640251476186{background-color: #9d9d9c !important;}”][vc_column]<\/div>[vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”5744″ img_size=”full” css=”.vc_custom_1662714179187{background-color: #9d9d9c !important;}”][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column]<\/div>[vc_column_text]<\/p>\nGeist<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
Our culture is built around our five core values,
\nWhich we live every single day and express through concrete actions<\/h4>\n
[\/vc_column_text]
<\/div>[vc_row_inner equal_height=”yes”][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”geist”]<\/p>\nH<\/strong>APPINESS OR JOY<\/h4>\n\n- I meet my colleagues with a smile<\/li>\n
- I display a GREEN PATH mindset<\/li>\n
- I share my successes<\/li>\n
- I have a positive approach to my tasks<\/li>\n
- I praise my colleagues when they have done a good job<\/li>\n<\/ul>\n
O<\/strong>WNERSHIP<\/h4>\n\n- I care about my colleague\u2019s well being<\/li>\n
- I take responsibility for challenges with a solution-oriented approach<\/li>\n
- I offer my assistance to those who need it<\/li>\n
- I take responsibility for my own work tasks<\/li>\n
- I take responsibility for my own personal and professional development<\/li>\n<\/ul>\n
I<\/strong>NNOVATION<\/h4>\n\n- I share knowledge with my colleagues<\/li>\n
- I optimize processes and methods where possible<\/li>\n
- I challenge our conventional way of doing things<\/li>\n
- I think in terms of solutions, not limitations<\/li>\n
- I seek inspiration that can help our customers succeed<\/li>\n<\/ul>\n
T<\/strong>EAMWORK<\/h4>\n\n- I visit my colleague\u2019s island<\/li>\n
- I over-deliver on my tasks in the best way possible<\/li>\n
- I display a strong team spirit<\/li>\n
- I bring my competences into play where they can add value<\/li>\n
- I share my experiences with my colleagues and business partners<\/li>\n<\/ul>\n
R<\/strong>ELIABILITY OR CREDIBILITY<\/h4>\n\n- I act honestly and speak my mind<\/li>\n
- I ask for help when I cannot complete a task on my own<\/li>\n
- I follow through when completing my tasks<\/li>\n
- I let someone know if I have made a mistake<\/li>\n
- I make sure that actions and words are in line with each other<\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1754989572448{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/06\/strategi-ledelsen-2-rotated2.jpg?id=4852) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” height=”90″ height_on_tabs=”90″ height_on_tabs_portrait=”60″ height_on_mob_landscape=”60″ height_on_mob=”60″][vc_column]
<\/div>[vc_separator]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_row_inner equal_height=”yes”][vc_column_inner css=”.vc_custom_1640254173747{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/strategi-jesper-hartvigsen-3-rotated-e1640253903785.jpg?id=3450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\nA strategy created together<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” align=”align_left” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
We must win together<\/h4>\n\n\n\nIn order to fulfil our vision of winning together, our strategy has also been created together. The entire company has been part of this journey and contributed to the strategy, so that we could work together to find out what it is we are working towards each day, why we do what we do and
\nhow we want to do it.<\/p>\n
The journey has been long and educational, and it is now extremely clear to us that we need to win together by building strong partnerships, by respecting each other and by taking care of the world around us – and that we need to display our GEIST values while doing so.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” full_height=”yes” columns_placement=”stretch” el_class=”cta” css=”.vc_custom_1656921809190{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/02\/kontor-2-rotated.jpg?id=3882) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column]<\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1640193177868{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/header-tree-dark-green.svg?id=3123) !important;}” el_class=”tree”][vc_column]<\/div>[vc_row_inner][vc_column_inner offset=”vc_col-lg-2 vc_col-md-4 vc_col-xs-12″]<\/div>[\/vc_column_inner][vc_column_inner width=”2\/3″ offset=”vc_col-lg-10 vc_col-md-8 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][vc_empty_space height=”60px”][vc_column_text el_class=”text-tree”]<\/p>\nLet’s win together<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"Let’s win together<\/p>\n
Our strategy is based on our corporate culture,
\nour values and our mindset: That we need to win together<\/p>\n","protected":false},"author":1,"featured_media":4625,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"acf":[],"yoast_head":"\n
Our strategy · Contrast Company A\/S<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contrast.dk\/en\/our-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our strategy · Contrast Company A\/S\" \/>\n<meta property=\"og:description\" content=\"Let's win together Our strategy is based on our corporate culture, our values and our mindset: That we need to win together\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contrast.dk\/en\/our-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Contrast Company A\/S\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T09:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/kontor-3-rotated.jpg\" \/>\n\t<meta property=\"og:image:width\" 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<\/h3><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_class=”no-finger hide-on-mobile”][vc_column width=”1\/3″]<\/h3><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]<\/h3><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]<\/h3><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” el_class=”stretch”][vc_column el_class=”stretch” offset=”vc_col-lg-6 vc_col-md-7 vc_col-xs-12″][vc_empty_space height=”30px”][vc_column_text]<\/p>\nVision<\/span><\/h1>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” align=”align_left” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text el_class=”custom-h3″]<\/p>\n
\n\n\nOur vision is \u201dLet\u2019s Win Together\u201d<\/h4>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text el_id=”custom-h3″]<\/p>\n
\n\n\n\n\n\nWe need to win together by building strong partnerships,
\nby respecting each other and by taking care of the world around us<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][vc_empty_space height=”30px”][vc_btn title=”Read more about who we are” style=”outline-custom” outline_custom_color=”#575756″ outline_custom_hover_background=”#575756″ outline_custom_hover_text=”#ffffff” shape=”square” size=”lg” align=”left” link=”url:%2Fen%2Fwho-are-we%2F|title:Who%20are%20we”]
<\/div>[\/vc_column][vc_column css=”.vc_custom_1642500472568{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/01\/strategitr-2.png?id=3795) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” offset=”vc_col-lg-6 vc_col-md-5 vc_col-xs-12″]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_empty_space height=”1x”][vc_separator][vc_empty_space height=”1x”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column]<\/div>[vc_column_text]<\/p>\nMission<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”90px”][vc_row_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1640250419321{border-right-width: 2px !important;border-right-color: #9d9d9c !important;border-right-style: solid !important;}”][vc_column_text]<\/p>\n
We build strong partnerships<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
We are curious and innovative
\nwhen it comes to our
\ncustomers\u2019 expectations
\nabout ourpartnership<\/p>\n
We challenge our conventional
\nway of doing things by involving
\ncustomers and suppliers in the process<\/p>\n
We strive to reach our
\nshared objectives via mutual
\nunderstanding and transparency<\/p>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”custom-h3″]<\/p>\nWe respect each other<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
We make sure that there
\nalways is a purpose to our tasks<\/p>\n
We give each other feedback
\nwith an open and constructive mindset<\/p>\n
We recognize each other\u2019s
\ndifferences and competences<\/p>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1640250425634{border-left-width: 2px !important;border-left-color: #9d9d9c !important;border-left-style: solid !important;}”][vc_column_text]<\/p>\nWe take care of the world around us<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
\n\n\nWe set high standards for
\nourselves and our business partners<\/p>\n
We fight for sustainable solutions<\/p>\n
We do not promise more
\nthan we can keep<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1642500931981{background-color: #9d9d9c !important;}”][vc_column]<\/div>[vc_column_text el_class=”custom-h3″]<\/p>\nAt Contrast, we are curious about each other<\/h3>\n
[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#f7f7f7″][vc_empty_space height=”30px”][vc_single_image image=”3416″ img_size=”full” css=”.vc_custom_1642500928064{background-color: #9d9d9c !important;}”]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column]<\/div>[vc_column_text]<\/p>\nShared island<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”]
<\/div>[vc_row_inner equal_height=”yes”][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253479613{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”custom-h3″]<\/p>\nWe visit each others Islands<\/h4>\n
Our \u2018island way of thinking\u2019 is based on how we communicate with each other and how we attempt to understand different perspectives. Island hopping over to a colleague is about us using dialogue to come together on a \u2018shared island\u2019.<\/p>\n
Which island are you on?<\/h4>\n
We often only see a situation or a challenge from our own perspective (our own island). By island hopping, people can expand their horizons and get a better understanding of the whole picture. We get to examine what is on my island, what is on yours, and what we both can agree on.<\/p>\n
\u201cIsland hopping\u201d is about adjusting your mindset to:<\/p>\n
\n- be curious<\/li>\n
- show a sincere interest<\/li>\n
- listen and observe<\/li>\n
- be open to what you are hearing<\/li>\n
- inviting others to join you on your own island<\/li>\n<\/ul>\n
When we come together on a \u2018shared island\u2019 by visiting each other\u2019s islands, we improve our
\nability to work together and in turn our ability to come up with the best solutions.[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1640251865776{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/mde-showroom-1-rotated.jpg?id=3230) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″]
<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column]<\/div>[vc_column_text]<\/p>\nGreen path<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1645443471065{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”stretch”][vc_column_inner offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_single_image image=”3391″ img_size=”medium” alignment=”center” el_class=”gron-bane”][\/vc_column_inner][vc_column_inner el_class=”small-stretch” css=”.vc_custom_1621160918422{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\n
Are you on the GREEN PATH or the BLACK PATH?<\/h4>\n
The \u2018Green Path\u2019 and \u2018Black Path\u2019 are about thoughts, feelings and behaviour that can either support or work against your desired goals and actions. The Green Path is a metaphor for the positive thoughts, feelings, actions and behaviours that support us in reaching our goals. The Black
\nPath represents the thoughts, feelings, actions and behaviours that work against our goals or hold us back from accomplishing what we want to accomplish. The Green Path and Black Path are therefore each other\u2019s opposites. It\u2019s a way of thinking.<\/p>\n
The Green Path assures us that we have a common understanding of what we need to do, and most importantly: Why we need to do it.<\/p>\n
Being on the Green Path is about actively choosing to embrace the constructive, open, curious and nuanced approach to your tasks and how you work together with your colleagues or your business partners. At the same time, it is also about questioning your perceptions if this can help find the
\nbest solutions.<\/p>\n
When we remind each other to stick to the Green Path, then it is because we want our thoughts, feelings and actions to work for our common goals instead of against them.<\/p>\n
\n- There needs to be a purpose to our tasks<\/li>\n
- We need to understand why they are important and what we can achieve<\/li>\n
- Our tasks need to make sense<\/li>\n
- We need to know what is at stake<\/li>\n<\/ul>\n
The Black Path mindset appears if we do not see how what we are doing makes sense and if our thoughts, feelings and behaviours are not in tune with what we are doing. When we manage to become passionate and joyful about what we do, then we are more likely to be on the Green Path – and thus, more likely to create results.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1640251476186{background-color: #9d9d9c !important;}”][vc_column]<\/div>[vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”5744″ img_size=”full” css=”.vc_custom_1662714179187{background-color: #9d9d9c !important;}”][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column]<\/div>[vc_column_text]<\/p>\nGeist<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
Our culture is built around our five core values,
\nWhich we live every single day and express through concrete actions<\/h4>\n
[\/vc_column_text]
<\/div>[vc_row_inner equal_height=”yes”][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”geist”]<\/p>\nH<\/strong>APPINESS OR JOY<\/h4>\n\n- I meet my colleagues with a smile<\/li>\n
- I display a GREEN PATH mindset<\/li>\n
- I share my successes<\/li>\n
- I have a positive approach to my tasks<\/li>\n
- I praise my colleagues when they have done a good job<\/li>\n<\/ul>\n
O<\/strong>WNERSHIP<\/h4>\n\n- I care about my colleague\u2019s well being<\/li>\n
- I take responsibility for challenges with a solution-oriented approach<\/li>\n
- I offer my assistance to those who need it<\/li>\n
- I take responsibility for my own work tasks<\/li>\n
- I take responsibility for my own personal and professional development<\/li>\n<\/ul>\n
I<\/strong>NNOVATION<\/h4>\n\n- I share knowledge with my colleagues<\/li>\n
- I optimize processes and methods where possible<\/li>\n
- I challenge our conventional way of doing things<\/li>\n
- I think in terms of solutions, not limitations<\/li>\n
- I seek inspiration that can help our customers succeed<\/li>\n<\/ul>\n
T<\/strong>EAMWORK<\/h4>\n\n- I visit my colleague\u2019s island<\/li>\n
- I over-deliver on my tasks in the best way possible<\/li>\n
- I display a strong team spirit<\/li>\n
- I bring my competences into play where they can add value<\/li>\n
- I share my experiences with my colleagues and business partners<\/li>\n<\/ul>\n
R<\/strong>ELIABILITY OR CREDIBILITY<\/h4>\n\n- I act honestly and speak my mind<\/li>\n
- I ask for help when I cannot complete a task on my own<\/li>\n
- I follow through when completing my tasks<\/li>\n
- I let someone know if I have made a mistake<\/li>\n
- I make sure that actions and words are in line with each other<\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1754989572448{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/06\/strategi-ledelsen-2-rotated2.jpg?id=4852) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” height=”90″ height_on_tabs=”90″ height_on_tabs_portrait=”60″ height_on_mob_landscape=”60″ height_on_mob=”60″][vc_column]
<\/div>[vc_separator]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_row_inner equal_height=”yes”][vc_column_inner css=”.vc_custom_1640254173747{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/strategi-jesper-hartvigsen-3-rotated-e1640253903785.jpg?id=3450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\nA strategy created together<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” align=”align_left” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
We must win together<\/h4>\n\n\n\nIn order to fulfil our vision of winning together, our strategy has also been created together. The entire company has been part of this journey and contributed to the strategy, so that we could work together to find out what it is we are working towards each day, why we do what we do and
\nhow we want to do it.<\/p>\n
The journey has been long and educational, and it is now extremely clear to us that we need to win together by building strong partnerships, by respecting each other and by taking care of the world around us – and that we need to display our GEIST values while doing so.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” full_height=”yes” columns_placement=”stretch” el_class=”cta” css=”.vc_custom_1656921809190{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/02\/kontor-2-rotated.jpg?id=3882) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column]<\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1640193177868{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/header-tree-dark-green.svg?id=3123) !important;}” el_class=”tree”][vc_column]<\/div>[vc_row_inner][vc_column_inner offset=”vc_col-lg-2 vc_col-md-4 vc_col-xs-12″]<\/div>[\/vc_column_inner][vc_column_inner width=”2\/3″ offset=”vc_col-lg-10 vc_col-md-8 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][vc_empty_space height=”60px”][vc_column_text el_class=”text-tree”]<\/p>\nLet’s win together<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"Let’s win together<\/p>\n
Our strategy is based on our corporate culture,
\nour values and our mindset: That we need to win together<\/p>\n","protected":false},"author":1,"featured_media":4625,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"acf":[],"yoast_head":"\n
Our strategy · Contrast Company A\/S<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contrast.dk\/en\/our-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our strategy · Contrast Company A\/S\" \/>\n<meta property=\"og:description\" content=\"Let's win together Our strategy is based on our corporate culture, our values and our mindset: That we need to win together\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contrast.dk\/en\/our-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Contrast Company A\/S\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T09:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/kontor-3-rotated.jpg\" \/>\n\t<meta property=\"og:image:width\" 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strategy · Contrast Company A\/S","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/contrast.dk\/en\/our-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Our strategy · Contrast Company A\/S","og_description":"Let's win together Our strategy is based on our corporate culture, our values and our mindset: That we need to win together","og_url":"https:\/\/contrast.dk\/en\/our-strategy\/","og_site_name":"Contrast Company A\/S","article_modified_time":"2025-08-12T09:06:20+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/kontor-3-rotated.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"9 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<\/h3><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]<\/h3><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]<\/h3><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” el_class=”stretch”][vc_column el_class=”stretch” offset=”vc_col-lg-6 vc_col-md-7 vc_col-xs-12″][vc_empty_space height=”30px”][vc_column_text]<\/p>\nVision<\/span><\/h1>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” align=”align_left” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text el_class=”custom-h3″]<\/p>\n
\n\n\nOur vision is \u201dLet\u2019s Win Together\u201d<\/h4>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text el_id=”custom-h3″]<\/p>\n
\n\n\n\n\n\nWe need to win together by building strong partnerships,
\nby respecting each other and by taking care of the world around us<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][vc_empty_space height=”30px”][vc_btn title=”Read more about who we are” style=”outline-custom” outline_custom_color=”#575756″ outline_custom_hover_background=”#575756″ outline_custom_hover_text=”#ffffff” shape=”square” size=”lg” align=”left” link=”url:%2Fen%2Fwho-are-we%2F|title:Who%20are%20we”]
<\/div>[\/vc_column][vc_column css=”.vc_custom_1642500472568{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/01\/strategitr-2.png?id=3795) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” offset=”vc_col-lg-6 vc_col-md-5 vc_col-xs-12″]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_empty_space height=”1x”][vc_separator][vc_empty_space height=”1x”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column]<\/div>[vc_column_text]<\/p>\nMission<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”90px”][vc_row_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1640250419321{border-right-width: 2px !important;border-right-color: #9d9d9c !important;border-right-style: solid !important;}”][vc_column_text]<\/p>\n
We build strong partnerships<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
We are curious and innovative
\nwhen it comes to our
\ncustomers\u2019 expectations
\nabout ourpartnership<\/p>\n
We challenge our conventional
\nway of doing things by involving
\ncustomers and suppliers in the process<\/p>\n
We strive to reach our
\nshared objectives via mutual
\nunderstanding and transparency<\/p>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”custom-h3″]<\/p>\nWe respect each other<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
We make sure that there
\nalways is a purpose to our tasks<\/p>\n
We give each other feedback
\nwith an open and constructive mindset<\/p>\n
We recognize each other\u2019s
\ndifferences and competences<\/p>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1640250425634{border-left-width: 2px !important;border-left-color: #9d9d9c !important;border-left-style: solid !important;}”][vc_column_text]<\/p>\nWe take care of the world around us<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
\n\n\nWe set high standards for
\nourselves and our business partners<\/p>\n
We fight for sustainable solutions<\/p>\n
We do not promise more
\nthan we can keep<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1642500931981{background-color: #9d9d9c !important;}”][vc_column]<\/div>[vc_column_text el_class=”custom-h3″]<\/p>\nAt Contrast, we are curious about each other<\/h3>\n
[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#f7f7f7″][vc_empty_space height=”30px”][vc_single_image image=”3416″ img_size=”full” css=”.vc_custom_1642500928064{background-color: #9d9d9c !important;}”]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column]<\/div>[vc_column_text]<\/p>\nShared island<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”]
<\/div>[vc_row_inner equal_height=”yes”][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253479613{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”custom-h3″]<\/p>\nWe visit each others Islands<\/h4>\n
Our \u2018island way of thinking\u2019 is based on how we communicate with each other and how we attempt to understand different perspectives. Island hopping over to a colleague is about us using dialogue to come together on a \u2018shared island\u2019.<\/p>\n
Which island are you on?<\/h4>\n
We often only see a situation or a challenge from our own perspective (our own island). By island hopping, people can expand their horizons and get a better understanding of the whole picture. We get to examine what is on my island, what is on yours, and what we both can agree on.<\/p>\n
\u201cIsland hopping\u201d is about adjusting your mindset to:<\/p>\n
\n- be curious<\/li>\n
- show a sincere interest<\/li>\n
- listen and observe<\/li>\n
- be open to what you are hearing<\/li>\n
- inviting others to join you on your own island<\/li>\n<\/ul>\n
When we come together on a \u2018shared island\u2019 by visiting each other\u2019s islands, we improve our
\nability to work together and in turn our ability to come up with the best solutions.[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1640251865776{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/mde-showroom-1-rotated.jpg?id=3230) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″]
<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column]<\/div>[vc_column_text]<\/p>\nGreen path<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1645443471065{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”stretch”][vc_column_inner offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_single_image image=”3391″ img_size=”medium” alignment=”center” el_class=”gron-bane”][\/vc_column_inner][vc_column_inner el_class=”small-stretch” css=”.vc_custom_1621160918422{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\n
Are you on the GREEN PATH or the BLACK PATH?<\/h4>\n
The \u2018Green Path\u2019 and \u2018Black Path\u2019 are about thoughts, feelings and behaviour that can either support or work against your desired goals and actions. The Green Path is a metaphor for the positive thoughts, feelings, actions and behaviours that support us in reaching our goals. The Black
\nPath represents the thoughts, feelings, actions and behaviours that work against our goals or hold us back from accomplishing what we want to accomplish. The Green Path and Black Path are therefore each other\u2019s opposites. It\u2019s a way of thinking.<\/p>\n
The Green Path assures us that we have a common understanding of what we need to do, and most importantly: Why we need to do it.<\/p>\n
Being on the Green Path is about actively choosing to embrace the constructive, open, curious and nuanced approach to your tasks and how you work together with your colleagues or your business partners. At the same time, it is also about questioning your perceptions if this can help find the
\nbest solutions.<\/p>\n
When we remind each other to stick to the Green Path, then it is because we want our thoughts, feelings and actions to work for our common goals instead of against them.<\/p>\n
\n- There needs to be a purpose to our tasks<\/li>\n
- We need to understand why they are important and what we can achieve<\/li>\n
- Our tasks need to make sense<\/li>\n
- We need to know what is at stake<\/li>\n<\/ul>\n
The Black Path mindset appears if we do not see how what we are doing makes sense and if our thoughts, feelings and behaviours are not in tune with what we are doing. When we manage to become passionate and joyful about what we do, then we are more likely to be on the Green Path – and thus, more likely to create results.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1640251476186{background-color: #9d9d9c !important;}”][vc_column]<\/div>[vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”5744″ img_size=”full” css=”.vc_custom_1662714179187{background-color: #9d9d9c !important;}”][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column]<\/div>[vc_column_text]<\/p>\nGeist<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
Our culture is built around our five core values,
\nWhich we live every single day and express through concrete actions<\/h4>\n
[\/vc_column_text]
<\/div>[vc_row_inner equal_height=”yes”][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”geist”]<\/p>\nH<\/strong>APPINESS OR JOY<\/h4>\n\n- I meet my colleagues with a smile<\/li>\n
- I display a GREEN PATH mindset<\/li>\n
- I share my successes<\/li>\n
- I have a positive approach to my tasks<\/li>\n
- I praise my colleagues when they have done a good job<\/li>\n<\/ul>\n
O<\/strong>WNERSHIP<\/h4>\n\n- I care about my colleague\u2019s well being<\/li>\n
- I take responsibility for challenges with a solution-oriented approach<\/li>\n
- I offer my assistance to those who need it<\/li>\n
- I take responsibility for my own work tasks<\/li>\n
- I take responsibility for my own personal and professional development<\/li>\n<\/ul>\n
I<\/strong>NNOVATION<\/h4>\n\n- I share knowledge with my colleagues<\/li>\n
- I optimize processes and methods where possible<\/li>\n
- I challenge our conventional way of doing things<\/li>\n
- I think in terms of solutions, not limitations<\/li>\n
- I seek inspiration that can help our customers succeed<\/li>\n<\/ul>\n
T<\/strong>EAMWORK<\/h4>\n\n- I visit my colleague\u2019s island<\/li>\n
- I over-deliver on my tasks in the best way possible<\/li>\n
- I display a strong team spirit<\/li>\n
- I bring my competences into play where they can add value<\/li>\n
- I share my experiences with my colleagues and business partners<\/li>\n<\/ul>\n
R<\/strong>ELIABILITY OR CREDIBILITY<\/h4>\n\n- I act honestly and speak my mind<\/li>\n
- I ask for help when I cannot complete a task on my own<\/li>\n
- I follow through when completing my tasks<\/li>\n
- I let someone know if I have made a mistake<\/li>\n
- I make sure that actions and words are in line with each other<\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1754989572448{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/06\/strategi-ledelsen-2-rotated2.jpg?id=4852) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” height=”90″ height_on_tabs=”90″ height_on_tabs_portrait=”60″ height_on_mob_landscape=”60″ height_on_mob=”60″][vc_column]
<\/div>[vc_separator]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_row_inner equal_height=”yes”][vc_column_inner css=”.vc_custom_1640254173747{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/strategi-jesper-hartvigsen-3-rotated-e1640253903785.jpg?id=3450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\nA strategy created together<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” align=”align_left” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
We must win together<\/h4>\n\n\n\nIn order to fulfil our vision of winning together, our strategy has also been created together. The entire company has been part of this journey and contributed to the strategy, so that we could work together to find out what it is we are working towards each day, why we do what we do and
\nhow we want to do it.<\/p>\n
The journey has been long and educational, and it is now extremely clear to us that we need to win together by building strong partnerships, by respecting each other and by taking care of the world around us – and that we need to display our GEIST values while doing so.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” full_height=”yes” columns_placement=”stretch” el_class=”cta” css=”.vc_custom_1656921809190{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/02\/kontor-2-rotated.jpg?id=3882) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column]<\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1640193177868{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/header-tree-dark-green.svg?id=3123) !important;}” el_class=”tree”][vc_column]<\/div>[vc_row_inner][vc_column_inner offset=”vc_col-lg-2 vc_col-md-4 vc_col-xs-12″]<\/div>[\/vc_column_inner][vc_column_inner width=”2\/3″ offset=”vc_col-lg-10 vc_col-md-8 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][vc_empty_space height=”60px”][vc_column_text el_class=”text-tree”]<\/p>\nLet’s win together<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"Let’s win together<\/p>\n
Our strategy is based on our corporate culture,
\nour values and our mindset: That we need to win together<\/p>\n","protected":false},"author":1,"featured_media":4625,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"acf":[],"yoast_head":"\n
Our strategy · Contrast Company A\/S<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contrast.dk\/en\/our-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our strategy · Contrast Company A\/S\" \/>\n<meta property=\"og:description\" content=\"Let's win together Our strategy is based on our corporate culture, our values and our mindset: That we need to win together\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contrast.dk\/en\/our-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Contrast Company A\/S\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T09:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/kontor-3-rotated.jpg\" \/>\n\t<meta property=\"og:image:width\" 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strategy · Contrast Company A\/S","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/contrast.dk\/en\/our-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Our strategy · Contrast Company A\/S","og_description":"Let's win together Our strategy is based on our corporate culture, our values and our mindset: That we need to win together","og_url":"https:\/\/contrast.dk\/en\/our-strategy\/","og_site_name":"Contrast Company A\/S","article_modified_time":"2025-08-12T09:06:20+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/kontor-3-rotated.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"9 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<\/h3><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]<\/h3><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” el_class=”stretch”][vc_column el_class=”stretch” offset=”vc_col-lg-6 vc_col-md-7 vc_col-xs-12″][vc_empty_space height=”30px”][vc_column_text]<\/p>\nVision<\/span><\/h1>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” align=”align_left” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text el_class=”custom-h3″]<\/p>\n
\n\n\nOur vision is \u201dLet\u2019s Win Together\u201d<\/h4>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text el_id=”custom-h3″]<\/p>\n
\n\n\n\n\n\nWe need to win together by building strong partnerships,
\nby respecting each other and by taking care of the world around us<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][vc_empty_space height=”30px”][vc_btn title=”Read more about who we are” style=”outline-custom” outline_custom_color=”#575756″ outline_custom_hover_background=”#575756″ outline_custom_hover_text=”#ffffff” shape=”square” size=”lg” align=”left” link=”url:%2Fen%2Fwho-are-we%2F|title:Who%20are%20we”]
<\/div>[\/vc_column][vc_column css=”.vc_custom_1642500472568{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/01\/strategitr-2.png?id=3795) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” offset=”vc_col-lg-6 vc_col-md-5 vc_col-xs-12″]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_empty_space height=”1x”][vc_separator][vc_empty_space height=”1x”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column]<\/div>[vc_column_text]<\/p>\nMission<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”90px”][vc_row_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1640250419321{border-right-width: 2px !important;border-right-color: #9d9d9c !important;border-right-style: solid !important;}”][vc_column_text]<\/p>\n
We build strong partnerships<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
We are curious and innovative
\nwhen it comes to our
\ncustomers\u2019 expectations
\nabout ourpartnership<\/p>\n
We challenge our conventional
\nway of doing things by involving
\ncustomers and suppliers in the process<\/p>\n
We strive to reach our
\nshared objectives via mutual
\nunderstanding and transparency<\/p>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”custom-h3″]<\/p>\nWe respect each other<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
We make sure that there
\nalways is a purpose to our tasks<\/p>\n
We give each other feedback
\nwith an open and constructive mindset<\/p>\n
We recognize each other\u2019s
\ndifferences and competences<\/p>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1640250425634{border-left-width: 2px !important;border-left-color: #9d9d9c !important;border-left-style: solid !important;}”][vc_column_text]<\/p>\nWe take care of the world around us<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
\n\n\nWe set high standards for
\nourselves and our business partners<\/p>\n
We fight for sustainable solutions<\/p>\n
We do not promise more
\nthan we can keep<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1642500931981{background-color: #9d9d9c !important;}”][vc_column]<\/div>[vc_column_text el_class=”custom-h3″]<\/p>\nAt Contrast, we are curious about each other<\/h3>\n
[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#f7f7f7″][vc_empty_space height=”30px”][vc_single_image image=”3416″ img_size=”full” css=”.vc_custom_1642500928064{background-color: #9d9d9c !important;}”]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column]<\/div>[vc_column_text]<\/p>\nShared island<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”]
<\/div>[vc_row_inner equal_height=”yes”][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253479613{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”custom-h3″]<\/p>\nWe visit each others Islands<\/h4>\n
Our \u2018island way of thinking\u2019 is based on how we communicate with each other and how we attempt to understand different perspectives. Island hopping over to a colleague is about us using dialogue to come together on a \u2018shared island\u2019.<\/p>\n
Which island are you on?<\/h4>\n
We often only see a situation or a challenge from our own perspective (our own island). By island hopping, people can expand their horizons and get a better understanding of the whole picture. We get to examine what is on my island, what is on yours, and what we both can agree on.<\/p>\n
\u201cIsland hopping\u201d is about adjusting your mindset to:<\/p>\n
\n- be curious<\/li>\n
- show a sincere interest<\/li>\n
- listen and observe<\/li>\n
- be open to what you are hearing<\/li>\n
- inviting others to join you on your own island<\/li>\n<\/ul>\n
When we come together on a \u2018shared island\u2019 by visiting each other\u2019s islands, we improve our
\nability to work together and in turn our ability to come up with the best solutions.[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1640251865776{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/mde-showroom-1-rotated.jpg?id=3230) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″]
<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column]<\/div>[vc_column_text]<\/p>\nGreen path<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1645443471065{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”stretch”][vc_column_inner offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_single_image image=”3391″ img_size=”medium” alignment=”center” el_class=”gron-bane”][\/vc_column_inner][vc_column_inner el_class=”small-stretch” css=”.vc_custom_1621160918422{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\n
Are you on the GREEN PATH or the BLACK PATH?<\/h4>\n
The \u2018Green Path\u2019 and \u2018Black Path\u2019 are about thoughts, feelings and behaviour that can either support or work against your desired goals and actions. The Green Path is a metaphor for the positive thoughts, feelings, actions and behaviours that support us in reaching our goals. The Black
\nPath represents the thoughts, feelings, actions and behaviours that work against our goals or hold us back from accomplishing what we want to accomplish. The Green Path and Black Path are therefore each other\u2019s opposites. It\u2019s a way of thinking.<\/p>\n
The Green Path assures us that we have a common understanding of what we need to do, and most importantly: Why we need to do it.<\/p>\n
Being on the Green Path is about actively choosing to embrace the constructive, open, curious and nuanced approach to your tasks and how you work together with your colleagues or your business partners. At the same time, it is also about questioning your perceptions if this can help find the
\nbest solutions.<\/p>\n
When we remind each other to stick to the Green Path, then it is because we want our thoughts, feelings and actions to work for our common goals instead of against them.<\/p>\n
\n- There needs to be a purpose to our tasks<\/li>\n
- We need to understand why they are important and what we can achieve<\/li>\n
- Our tasks need to make sense<\/li>\n
- We need to know what is at stake<\/li>\n<\/ul>\n
The Black Path mindset appears if we do not see how what we are doing makes sense and if our thoughts, feelings and behaviours are not in tune with what we are doing. When we manage to become passionate and joyful about what we do, then we are more likely to be on the Green Path – and thus, more likely to create results.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1640251476186{background-color: #9d9d9c !important;}”][vc_column]<\/div>[vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”5744″ img_size=”full” css=”.vc_custom_1662714179187{background-color: #9d9d9c !important;}”][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column]<\/div>[vc_column_text]<\/p>\nGeist<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
Our culture is built around our five core values,
\nWhich we live every single day and express through concrete actions<\/h4>\n
[\/vc_column_text]
<\/div>[vc_row_inner equal_height=”yes”][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”geist”]<\/p>\nH<\/strong>APPINESS OR JOY<\/h4>\n\n- I meet my colleagues with a smile<\/li>\n
- I display a GREEN PATH mindset<\/li>\n
- I share my successes<\/li>\n
- I have a positive approach to my tasks<\/li>\n
- I praise my colleagues when they have done a good job<\/li>\n<\/ul>\n
O<\/strong>WNERSHIP<\/h4>\n\n- I care about my colleague\u2019s well being<\/li>\n
- I take responsibility for challenges with a solution-oriented approach<\/li>\n
- I offer my assistance to those who need it<\/li>\n
- I take responsibility for my own work tasks<\/li>\n
- I take responsibility for my own personal and professional development<\/li>\n<\/ul>\n
I<\/strong>NNOVATION<\/h4>\n\n- I share knowledge with my colleagues<\/li>\n
- I optimize processes and methods where possible<\/li>\n
- I challenge our conventional way of doing things<\/li>\n
- I think in terms of solutions, not limitations<\/li>\n
- I seek inspiration that can help our customers succeed<\/li>\n<\/ul>\n
T<\/strong>EAMWORK<\/h4>\n\n- I visit my colleague\u2019s island<\/li>\n
- I over-deliver on my tasks in the best way possible<\/li>\n
- I display a strong team spirit<\/li>\n
- I bring my competences into play where they can add value<\/li>\n
- I share my experiences with my colleagues and business partners<\/li>\n<\/ul>\n
R<\/strong>ELIABILITY OR CREDIBILITY<\/h4>\n\n- I act honestly and speak my mind<\/li>\n
- I ask for help when I cannot complete a task on my own<\/li>\n
- I follow through when completing my tasks<\/li>\n
- I let someone know if I have made a mistake<\/li>\n
- I make sure that actions and words are in line with each other<\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1754989572448{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/06\/strategi-ledelsen-2-rotated2.jpg?id=4852) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” height=”90″ height_on_tabs=”90″ height_on_tabs_portrait=”60″ height_on_mob_landscape=”60″ height_on_mob=”60″][vc_column]
<\/div>[vc_separator]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_row_inner equal_height=”yes”][vc_column_inner css=”.vc_custom_1640254173747{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/strategi-jesper-hartvigsen-3-rotated-e1640253903785.jpg?id=3450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\nA strategy created together<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” align=”align_left” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
We must win together<\/h4>\n\n\n\nIn order to fulfil our vision of winning together, our strategy has also been created together. The entire company has been part of this journey and contributed to the strategy, so that we could work together to find out what it is we are working towards each day, why we do what we do and
\nhow we want to do it.<\/p>\n
The journey has been long and educational, and it is now extremely clear to us that we need to win together by building strong partnerships, by respecting each other and by taking care of the world around us – and that we need to display our GEIST values while doing so.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” full_height=”yes” columns_placement=”stretch” el_class=”cta” css=”.vc_custom_1656921809190{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/02\/kontor-2-rotated.jpg?id=3882) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column]<\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1640193177868{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/header-tree-dark-green.svg?id=3123) !important;}” el_class=”tree”][vc_column]<\/div>[vc_row_inner][vc_column_inner offset=”vc_col-lg-2 vc_col-md-4 vc_col-xs-12″]<\/div>[\/vc_column_inner][vc_column_inner width=”2\/3″ offset=”vc_col-lg-10 vc_col-md-8 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][vc_empty_space height=”60px”][vc_column_text el_class=”text-tree”]<\/p>\nLet’s win together<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"Let’s win together<\/p>\n
Our strategy is based on our corporate culture,
\nour values and our mindset: That we need to win together<\/p>\n","protected":false},"author":1,"featured_media":4625,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"acf":[],"yoast_head":"\n
Our strategy · Contrast Company A\/S<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contrast.dk\/en\/our-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our strategy · Contrast Company A\/S\" \/>\n<meta property=\"og:description\" content=\"Let's win together Our strategy is based on our corporate culture, our values and our mindset: That we need to win together\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contrast.dk\/en\/our-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Contrast Company A\/S\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T09:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/kontor-3-rotated.jpg\" \/>\n\t<meta property=\"og:image:width\" 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strategy · Contrast Company A\/S","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/contrast.dk\/en\/our-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Our strategy · Contrast Company A\/S","og_description":"Let's win together Our strategy is based on our corporate culture, our values and our mindset: That we need to win together","og_url":"https:\/\/contrast.dk\/en\/our-strategy\/","og_site_name":"Contrast Company A\/S","article_modified_time":"2025-08-12T09:06:20+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/kontor-3-rotated.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"9 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<\/h3><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” el_class=”stretch”][vc_column el_class=”stretch” offset=”vc_col-lg-6 vc_col-md-7 vc_col-xs-12″][vc_empty_space height=”30px”][vc_column_text]<\/p>\nVision<\/span><\/h1>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” align=”align_left” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text el_class=”custom-h3″]<\/p>\n
\n\n\nOur vision is \u201dLet\u2019s Win Together\u201d<\/h4>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text el_id=”custom-h3″]<\/p>\n
\n\n\n\n\n\nWe need to win together by building strong partnerships,
\nby respecting each other and by taking care of the world around us<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][vc_empty_space height=”30px”][vc_btn title=”Read more about who we are” style=”outline-custom” outline_custom_color=”#575756″ outline_custom_hover_background=”#575756″ outline_custom_hover_text=”#ffffff” shape=”square” size=”lg” align=”left” link=”url:%2Fen%2Fwho-are-we%2F|title:Who%20are%20we”]
<\/div>[\/vc_column][vc_column css=”.vc_custom_1642500472568{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/01\/strategitr-2.png?id=3795) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” offset=”vc_col-lg-6 vc_col-md-5 vc_col-xs-12″]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_empty_space height=”1x”][vc_separator][vc_empty_space height=”1x”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column]<\/div>[vc_column_text]<\/p>\nMission<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”90px”][vc_row_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1640250419321{border-right-width: 2px !important;border-right-color: #9d9d9c !important;border-right-style: solid !important;}”][vc_column_text]<\/p>\n
We build strong partnerships<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
We are curious and innovative
\nwhen it comes to our
\ncustomers\u2019 expectations
\nabout ourpartnership<\/p>\n
We challenge our conventional
\nway of doing things by involving
\ncustomers and suppliers in the process<\/p>\n
We strive to reach our
\nshared objectives via mutual
\nunderstanding and transparency<\/p>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”custom-h3″]<\/p>\nWe respect each other<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
We make sure that there
\nalways is a purpose to our tasks<\/p>\n
We give each other feedback
\nwith an open and constructive mindset<\/p>\n
We recognize each other\u2019s
\ndifferences and competences<\/p>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1640250425634{border-left-width: 2px !important;border-left-color: #9d9d9c !important;border-left-style: solid !important;}”][vc_column_text]<\/p>\nWe take care of the world around us<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
\n\n\nWe set high standards for
\nourselves and our business partners<\/p>\n
We fight for sustainable solutions<\/p>\n
We do not promise more
\nthan we can keep<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1642500931981{background-color: #9d9d9c !important;}”][vc_column]<\/div>[vc_column_text el_class=”custom-h3″]<\/p>\nAt Contrast, we are curious about each other<\/h3>\n
[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#f7f7f7″][vc_empty_space height=”30px”][vc_single_image image=”3416″ img_size=”full” css=”.vc_custom_1642500928064{background-color: #9d9d9c !important;}”]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column]<\/div>[vc_column_text]<\/p>\nShared island<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”]
<\/div>[vc_row_inner equal_height=”yes”][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253479613{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”custom-h3″]<\/p>\nWe visit each others Islands<\/h4>\n
Our \u2018island way of thinking\u2019 is based on how we communicate with each other and how we attempt to understand different perspectives. Island hopping over to a colleague is about us using dialogue to come together on a \u2018shared island\u2019.<\/p>\n
Which island are you on?<\/h4>\n
We often only see a situation or a challenge from our own perspective (our own island). By island hopping, people can expand their horizons and get a better understanding of the whole picture. We get to examine what is on my island, what is on yours, and what we both can agree on.<\/p>\n
\u201cIsland hopping\u201d is about adjusting your mindset to:<\/p>\n
\n- be curious<\/li>\n
- show a sincere interest<\/li>\n
- listen and observe<\/li>\n
- be open to what you are hearing<\/li>\n
- inviting others to join you on your own island<\/li>\n<\/ul>\n
When we come together on a \u2018shared island\u2019 by visiting each other\u2019s islands, we improve our
\nability to work together and in turn our ability to come up with the best solutions.[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1640251865776{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/mde-showroom-1-rotated.jpg?id=3230) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″]
<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column]<\/div>[vc_column_text]<\/p>\nGreen path<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1645443471065{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”stretch”][vc_column_inner offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_single_image image=”3391″ img_size=”medium” alignment=”center” el_class=”gron-bane”][\/vc_column_inner][vc_column_inner el_class=”small-stretch” css=”.vc_custom_1621160918422{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\n
Are you on the GREEN PATH or the BLACK PATH?<\/h4>\n
The \u2018Green Path\u2019 and \u2018Black Path\u2019 are about thoughts, feelings and behaviour that can either support or work against your desired goals and actions. The Green Path is a metaphor for the positive thoughts, feelings, actions and behaviours that support us in reaching our goals. The Black
\nPath represents the thoughts, feelings, actions and behaviours that work against our goals or hold us back from accomplishing what we want to accomplish. The Green Path and Black Path are therefore each other\u2019s opposites. It\u2019s a way of thinking.<\/p>\n
The Green Path assures us that we have a common understanding of what we need to do, and most importantly: Why we need to do it.<\/p>\n
Being on the Green Path is about actively choosing to embrace the constructive, open, curious and nuanced approach to your tasks and how you work together with your colleagues or your business partners. At the same time, it is also about questioning your perceptions if this can help find the
\nbest solutions.<\/p>\n
When we remind each other to stick to the Green Path, then it is because we want our thoughts, feelings and actions to work for our common goals instead of against them.<\/p>\n
\n- There needs to be a purpose to our tasks<\/li>\n
- We need to understand why they are important and what we can achieve<\/li>\n
- Our tasks need to make sense<\/li>\n
- We need to know what is at stake<\/li>\n<\/ul>\n
The Black Path mindset appears if we do not see how what we are doing makes sense and if our thoughts, feelings and behaviours are not in tune with what we are doing. When we manage to become passionate and joyful about what we do, then we are more likely to be on the Green Path – and thus, more likely to create results.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1640251476186{background-color: #9d9d9c !important;}”][vc_column]<\/div>[vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”5744″ img_size=”full” css=”.vc_custom_1662714179187{background-color: #9d9d9c !important;}”][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column]<\/div>[vc_column_text]<\/p>\nGeist<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
Our culture is built around our five core values,
\nWhich we live every single day and express through concrete actions<\/h4>\n
[\/vc_column_text]
<\/div>[vc_row_inner equal_height=”yes”][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”geist”]<\/p>\nH<\/strong>APPINESS OR JOY<\/h4>\n\n- I meet my colleagues with a smile<\/li>\n
- I display a GREEN PATH mindset<\/li>\n
- I share my successes<\/li>\n
- I have a positive approach to my tasks<\/li>\n
- I praise my colleagues when they have done a good job<\/li>\n<\/ul>\n
O<\/strong>WNERSHIP<\/h4>\n\n- I care about my colleague\u2019s well being<\/li>\n
- I take responsibility for challenges with a solution-oriented approach<\/li>\n
- I offer my assistance to those who need it<\/li>\n
- I take responsibility for my own work tasks<\/li>\n
- I take responsibility for my own personal and professional development<\/li>\n<\/ul>\n
I<\/strong>NNOVATION<\/h4>\n\n- I share knowledge with my colleagues<\/li>\n
- I optimize processes and methods where possible<\/li>\n
- I challenge our conventional way of doing things<\/li>\n
- I think in terms of solutions, not limitations<\/li>\n
- I seek inspiration that can help our customers succeed<\/li>\n<\/ul>\n
T<\/strong>EAMWORK<\/h4>\n\n- I visit my colleague\u2019s island<\/li>\n
- I over-deliver on my tasks in the best way possible<\/li>\n
- I display a strong team spirit<\/li>\n
- I bring my competences into play where they can add value<\/li>\n
- I share my experiences with my colleagues and business partners<\/li>\n<\/ul>\n
R<\/strong>ELIABILITY OR CREDIBILITY<\/h4>\n\n- I act honestly and speak my mind<\/li>\n
- I ask for help when I cannot complete a task on my own<\/li>\n
- I follow through when completing my tasks<\/li>\n
- I let someone know if I have made a mistake<\/li>\n
- I make sure that actions and words are in line with each other<\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1754989572448{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/06\/strategi-ledelsen-2-rotated2.jpg?id=4852) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” height=”90″ height_on_tabs=”90″ height_on_tabs_portrait=”60″ height_on_mob_landscape=”60″ height_on_mob=”60″][vc_column]
<\/div>[vc_separator]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_row_inner equal_height=”yes”][vc_column_inner css=”.vc_custom_1640254173747{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/strategi-jesper-hartvigsen-3-rotated-e1640253903785.jpg?id=3450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\nA strategy created together<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” align=”align_left” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
We must win together<\/h4>\n\n\n\nIn order to fulfil our vision of winning together, our strategy has also been created together. The entire company has been part of this journey and contributed to the strategy, so that we could work together to find out what it is we are working towards each day, why we do what we do and
\nhow we want to do it.<\/p>\n
The journey has been long and educational, and it is now extremely clear to us that we need to win together by building strong partnerships, by respecting each other and by taking care of the world around us – and that we need to display our GEIST values while doing so.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” full_height=”yes” columns_placement=”stretch” el_class=”cta” css=”.vc_custom_1656921809190{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/02\/kontor-2-rotated.jpg?id=3882) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column]<\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1640193177868{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/header-tree-dark-green.svg?id=3123) !important;}” el_class=”tree”][vc_column]<\/div>[vc_row_inner][vc_column_inner offset=”vc_col-lg-2 vc_col-md-4 vc_col-xs-12″]<\/div>[\/vc_column_inner][vc_column_inner width=”2\/3″ offset=”vc_col-lg-10 vc_col-md-8 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][vc_empty_space height=”60px”][vc_column_text el_class=”text-tree”]<\/p>\nLet’s win together<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"Let’s win together<\/p>\n
Our strategy is based on our corporate culture,
\nour values and our mindset: That we need to win together<\/p>\n","protected":false},"author":1,"featured_media":4625,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"acf":[],"yoast_head":"\n
Our strategy · Contrast Company A\/S<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contrast.dk\/en\/our-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our strategy · Contrast Company A\/S\" \/>\n<meta property=\"og:description\" content=\"Let's win together Our strategy is based on our corporate culture, our values and our mindset: That we need to win together\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contrast.dk\/en\/our-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Contrast Company A\/S\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T09:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/kontor-3-rotated.jpg\" \/>\n\t<meta property=\"og:image:width\" 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strategy · Contrast Company A\/S","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/contrast.dk\/en\/our-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Our strategy · Contrast Company A\/S","og_description":"Let's win together Our strategy is based on our corporate culture, our values and our mindset: That we need to win together","og_url":"https:\/\/contrast.dk\/en\/our-strategy\/","og_site_name":"Contrast Company A\/S","article_modified_time":"2025-08-12T09:06:20+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/kontor-3-rotated.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"9 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[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” align=”align_left” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text el_class=”custom-h3″]<\/p>\n
Our vision is \u201dLet\u2019s Win Together\u201d<\/h4>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text el_id=”custom-h3″]<\/p>\n
We need to win together by building strong partnerships,
\nby respecting each other and by taking care of the world around us<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][vc_empty_space height=”30px”][vc_btn title=”Read more about who we are” style=”outline-custom” outline_custom_color=”#575756″ outline_custom_hover_background=”#575756″ outline_custom_hover_text=”#ffffff” shape=”square” size=”lg” align=”left” link=”url:%2Fen%2Fwho-are-we%2F|title:Who%20are%20we”]
Mission<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”90px”][vc_row_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1640250419321{border-right-width: 2px !important;border-right-color: #9d9d9c !important;border-right-style: solid !important;}”][vc_column_text]<\/p>\n
We build strong partnerships<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
We are curious and innovative
\nwhen it comes to our
\ncustomers\u2019 expectations
\nabout ourpartnership<\/p>\n
We challenge our conventional
\nway of doing things by involving
\ncustomers and suppliers in the process<\/p>\n
We strive to reach our
\nshared objectives via mutual
\nunderstanding and transparency<\/p>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”custom-h3″]<\/p>\nWe respect each other<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
We make sure that there
\nalways is a purpose to our tasks<\/p>\n
We give each other feedback
\nwith an open and constructive mindset<\/p>\n
We recognize each other\u2019s
\ndifferences and competences<\/p>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1640250425634{border-left-width: 2px !important;border-left-color: #9d9d9c !important;border-left-style: solid !important;}”][vc_column_text]<\/p>\nWe take care of the world around us<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
\n\n\nWe set high standards for
\nourselves and our business partners<\/p>\n
We fight for sustainable solutions<\/p>\n
We do not promise more
\nthan we can keep<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text]
<\/div>[\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1642500931981{background-color: #9d9d9c !important;}”][vc_column]<\/div>[vc_column_text el_class=”custom-h3″]<\/p>\nAt Contrast, we are curious about each other<\/h3>\n
[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#f7f7f7″][vc_empty_space height=”30px”][vc_single_image image=”3416″ img_size=”full” css=”.vc_custom_1642500928064{background-color: #9d9d9c !important;}”]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column]<\/div>[vc_column_text]<\/p>\nShared island<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”]
<\/div>[vc_row_inner equal_height=”yes”][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253479613{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”custom-h3″]<\/p>\nWe visit each others Islands<\/h4>\n
Our \u2018island way of thinking\u2019 is based on how we communicate with each other and how we attempt to understand different perspectives. Island hopping over to a colleague is about us using dialogue to come together on a \u2018shared island\u2019.<\/p>\n
Which island are you on?<\/h4>\n
We often only see a situation or a challenge from our own perspective (our own island). By island hopping, people can expand their horizons and get a better understanding of the whole picture. We get to examine what is on my island, what is on yours, and what we both can agree on.<\/p>\n
\u201cIsland hopping\u201d is about adjusting your mindset to:<\/p>\n
\n- be curious<\/li>\n
- show a sincere interest<\/li>\n
- listen and observe<\/li>\n
- be open to what you are hearing<\/li>\n
- inviting others to join you on your own island<\/li>\n<\/ul>\n
When we come together on a \u2018shared island\u2019 by visiting each other\u2019s islands, we improve our
\nability to work together and in turn our ability to come up with the best solutions.[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1640251865776{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/mde-showroom-1-rotated.jpg?id=3230) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″]
<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column]<\/div>[vc_column_text]<\/p>\nGreen path<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1645443471065{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”stretch”][vc_column_inner offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_single_image image=”3391″ img_size=”medium” alignment=”center” el_class=”gron-bane”][\/vc_column_inner][vc_column_inner el_class=”small-stretch” css=”.vc_custom_1621160918422{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\n
Are you on the GREEN PATH or the BLACK PATH?<\/h4>\n
The \u2018Green Path\u2019 and \u2018Black Path\u2019 are about thoughts, feelings and behaviour that can either support or work against your desired goals and actions. The Green Path is a metaphor for the positive thoughts, feelings, actions and behaviours that support us in reaching our goals. The Black
\nPath represents the thoughts, feelings, actions and behaviours that work against our goals or hold us back from accomplishing what we want to accomplish. The Green Path and Black Path are therefore each other\u2019s opposites. It\u2019s a way of thinking.<\/p>\n
The Green Path assures us that we have a common understanding of what we need to do, and most importantly: Why we need to do it.<\/p>\n
Being on the Green Path is about actively choosing to embrace the constructive, open, curious and nuanced approach to your tasks and how you work together with your colleagues or your business partners. At the same time, it is also about questioning your perceptions if this can help find the
\nbest solutions.<\/p>\n
When we remind each other to stick to the Green Path, then it is because we want our thoughts, feelings and actions to work for our common goals instead of against them.<\/p>\n
\n- There needs to be a purpose to our tasks<\/li>\n
- We need to understand why they are important and what we can achieve<\/li>\n
- Our tasks need to make sense<\/li>\n
- We need to know what is at stake<\/li>\n<\/ul>\n
The Black Path mindset appears if we do not see how what we are doing makes sense and if our thoughts, feelings and behaviours are not in tune with what we are doing. When we manage to become passionate and joyful about what we do, then we are more likely to be on the Green Path – and thus, more likely to create results.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1640251476186{background-color: #9d9d9c !important;}”][vc_column]<\/div>[vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”5744″ img_size=”full” css=”.vc_custom_1662714179187{background-color: #9d9d9c !important;}”][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column]<\/div>[vc_column_text]<\/p>\nGeist<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
Our culture is built around our five core values,
\nWhich we live every single day and express through concrete actions<\/h4>\n
[\/vc_column_text]
<\/div>[vc_row_inner equal_height=”yes”][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”geist”]<\/p>\nH<\/strong>APPINESS OR JOY<\/h4>\n\n- I meet my colleagues with a smile<\/li>\n
- I display a GREEN PATH mindset<\/li>\n
- I share my successes<\/li>\n
- I have a positive approach to my tasks<\/li>\n
- I praise my colleagues when they have done a good job<\/li>\n<\/ul>\n
O<\/strong>WNERSHIP<\/h4>\n\n- I care about my colleague\u2019s well being<\/li>\n
- I take responsibility for challenges with a solution-oriented approach<\/li>\n
- I offer my assistance to those who need it<\/li>\n
- I take responsibility for my own work tasks<\/li>\n
- I take responsibility for my own personal and professional development<\/li>\n<\/ul>\n
I<\/strong>NNOVATION<\/h4>\n\n- I share knowledge with my colleagues<\/li>\n
- I optimize processes and methods where possible<\/li>\n
- I challenge our conventional way of doing things<\/li>\n
- I think in terms of solutions, not limitations<\/li>\n
- I seek inspiration that can help our customers succeed<\/li>\n<\/ul>\n
T<\/strong>EAMWORK<\/h4>\n\n- I visit my colleague\u2019s island<\/li>\n
- I over-deliver on my tasks in the best way possible<\/li>\n
- I display a strong team spirit<\/li>\n
- I bring my competences into play where they can add value<\/li>\n
- I share my experiences with my colleagues and business partners<\/li>\n<\/ul>\n
R<\/strong>ELIABILITY OR CREDIBILITY<\/h4>\n\n- I act honestly and speak my mind<\/li>\n
- I ask for help when I cannot complete a task on my own<\/li>\n
- I follow through when completing my tasks<\/li>\n
- I let someone know if I have made a mistake<\/li>\n
- I make sure that actions and words are in line with each other<\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1754989572448{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/06\/strategi-ledelsen-2-rotated2.jpg?id=4852) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” height=”90″ height_on_tabs=”90″ height_on_tabs_portrait=”60″ height_on_mob_landscape=”60″ height_on_mob=”60″][vc_column]
<\/div>[vc_separator]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_row_inner equal_height=”yes”][vc_column_inner css=”.vc_custom_1640254173747{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/strategi-jesper-hartvigsen-3-rotated-e1640253903785.jpg?id=3450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\nA strategy created together<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” align=”align_left” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
We must win together<\/h4>\n\n\n\nIn order to fulfil our vision of winning together, our strategy has also been created together. The entire company has been part of this journey and contributed to the strategy, so that we could work together to find out what it is we are working towards each day, why we do what we do and
\nhow we want to do it.<\/p>\n
The journey has been long and educational, and it is now extremely clear to us that we need to win together by building strong partnerships, by respecting each other and by taking care of the world around us – and that we need to display our GEIST values while doing so.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” full_height=”yes” columns_placement=”stretch” el_class=”cta” css=”.vc_custom_1656921809190{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/02\/kontor-2-rotated.jpg?id=3882) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column]<\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1640193177868{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/header-tree-dark-green.svg?id=3123) !important;}” el_class=”tree”][vc_column]<\/div>[vc_row_inner][vc_column_inner offset=”vc_col-lg-2 vc_col-md-4 vc_col-xs-12″]<\/div>[\/vc_column_inner][vc_column_inner width=”2\/3″ offset=”vc_col-lg-10 vc_col-md-8 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][vc_empty_space height=”60px”][vc_column_text el_class=”text-tree”]<\/p>\nLet’s win together<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"Let’s win together<\/p>\n
Our strategy is based on our corporate culture,
\nour values and our mindset: That we need to win together<\/p>\n","protected":false},"author":1,"featured_media":4625,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"acf":[],"yoast_head":"\n
Our strategy · Contrast Company A\/S<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contrast.dk\/en\/our-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our strategy · Contrast Company A\/S\" \/>\n<meta property=\"og:description\" content=\"Let's win together Our strategy is based on our corporate culture, our values and our mindset: That we need to win together\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contrast.dk\/en\/our-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Contrast Company A\/S\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T09:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/kontor-3-rotated.jpg\" \/>\n\t<meta property=\"og:image:width\" 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\nwhen it comes to our
\ncustomers\u2019 expectations
\nabout ourpartnership<\/p>\n
\nway of doing things by involving
\ncustomers and suppliers in the process<\/p>\n
\nshared objectives via mutual
\nunderstanding and transparency<\/p>\n
We respect each other<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
We make sure that there
\nalways is a purpose to our tasks<\/p>\n
We give each other feedback
\nwith an open and constructive mindset<\/p>\n
We recognize each other\u2019s
\ndifferences and competences<\/p>\n
[\/vc_column_text]
We take care of the world around us<\/h4>\n
[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n
We set high standards for
\nourselves and our business partners<\/p>\n
We fight for sustainable solutions<\/p>\n
We do not promise more
\nthan we can keep<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text]
At Contrast, we are curious about each other<\/h3>\n
[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#f7f7f7″][vc_empty_space height=”30px”][vc_single_image image=”3416″ img_size=”full” css=”.vc_custom_1642500928064{background-color: #9d9d9c !important;}”]
Shared island<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”]
<\/div>[vc_row_inner equal_height=”yes”][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253479613{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”custom-h3″]<\/p>\nWe visit each others Islands<\/h4>\n
Our \u2018island way of thinking\u2019 is based on how we communicate with each other and how we attempt to understand different perspectives. Island hopping over to a colleague is about us using dialogue to come together on a \u2018shared island\u2019.<\/p>\n
Which island are you on?<\/h4>\n
We often only see a situation or a challenge from our own perspective (our own island). By island hopping, people can expand their horizons and get a better understanding of the whole picture. We get to examine what is on my island, what is on yours, and what we both can agree on.<\/p>\n
\u201cIsland hopping\u201d is about adjusting your mindset to:<\/p>\n
\n- be curious<\/li>\n
- show a sincere interest<\/li>\n
- listen and observe<\/li>\n
- be open to what you are hearing<\/li>\n
- inviting others to join you on your own island<\/li>\n<\/ul>\n
When we come together on a \u2018shared island\u2019 by visiting each other\u2019s islands, we improve our
\nability to work together and in turn our ability to come up with the best solutions.[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1640251865776{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/mde-showroom-1-rotated.jpg?id=3230) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″]
<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column]<\/div>[vc_column_text]<\/p>\nGreen path<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1645443471065{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”stretch”][vc_column_inner offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_single_image image=”3391″ img_size=”medium” alignment=”center” el_class=”gron-bane”][\/vc_column_inner][vc_column_inner el_class=”small-stretch” css=”.vc_custom_1621160918422{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\n
Are you on the GREEN PATH or the BLACK PATH?<\/h4>\n
The \u2018Green Path\u2019 and \u2018Black Path\u2019 are about thoughts, feelings and behaviour that can either support or work against your desired goals and actions. The Green Path is a metaphor for the positive thoughts, feelings, actions and behaviours that support us in reaching our goals. The Black
\nPath represents the thoughts, feelings, actions and behaviours that work against our goals or hold us back from accomplishing what we want to accomplish. The Green Path and Black Path are therefore each other\u2019s opposites. It\u2019s a way of thinking.<\/p>\n
The Green Path assures us that we have a common understanding of what we need to do, and most importantly: Why we need to do it.<\/p>\n
Being on the Green Path is about actively choosing to embrace the constructive, open, curious and nuanced approach to your tasks and how you work together with your colleagues or your business partners. At the same time, it is also about questioning your perceptions if this can help find the
\nbest solutions.<\/p>\n
When we remind each other to stick to the Green Path, then it is because we want our thoughts, feelings and actions to work for our common goals instead of against them.<\/p>\n
\n- There needs to be a purpose to our tasks<\/li>\n
- We need to understand why they are important and what we can achieve<\/li>\n
- Our tasks need to make sense<\/li>\n
- We need to know what is at stake<\/li>\n<\/ul>\n
The Black Path mindset appears if we do not see how what we are doing makes sense and if our thoughts, feelings and behaviours are not in tune with what we are doing. When we manage to become passionate and joyful about what we do, then we are more likely to be on the Green Path – and thus, more likely to create results.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1640251476186{background-color: #9d9d9c !important;}”][vc_column]<\/div>[vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”5744″ img_size=”full” css=”.vc_custom_1662714179187{background-color: #9d9d9c !important;}”][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column]<\/div>[vc_column_text]<\/p>\nGeist<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
Our culture is built around our five core values,
\nWhich we live every single day and express through concrete actions<\/h4>\n
[\/vc_column_text]
<\/div>[vc_row_inner equal_height=”yes”][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”geist”]<\/p>\nH<\/strong>APPINESS OR JOY<\/h4>\n\n- I meet my colleagues with a smile<\/li>\n
- I display a GREEN PATH mindset<\/li>\n
- I share my successes<\/li>\n
- I have a positive approach to my tasks<\/li>\n
- I praise my colleagues when they have done a good job<\/li>\n<\/ul>\n
O<\/strong>WNERSHIP<\/h4>\n\n- I care about my colleague\u2019s well being<\/li>\n
- I take responsibility for challenges with a solution-oriented approach<\/li>\n
- I offer my assistance to those who need it<\/li>\n
- I take responsibility for my own work tasks<\/li>\n
- I take responsibility for my own personal and professional development<\/li>\n<\/ul>\n
I<\/strong>NNOVATION<\/h4>\n\n- I share knowledge with my colleagues<\/li>\n
- I optimize processes and methods where possible<\/li>\n
- I challenge our conventional way of doing things<\/li>\n
- I think in terms of solutions, not limitations<\/li>\n
- I seek inspiration that can help our customers succeed<\/li>\n<\/ul>\n
T<\/strong>EAMWORK<\/h4>\n\n- I visit my colleague\u2019s island<\/li>\n
- I over-deliver on my tasks in the best way possible<\/li>\n
- I display a strong team spirit<\/li>\n
- I bring my competences into play where they can add value<\/li>\n
- I share my experiences with my colleagues and business partners<\/li>\n<\/ul>\n
R<\/strong>ELIABILITY OR CREDIBILITY<\/h4>\n\n- I act honestly and speak my mind<\/li>\n
- I ask for help when I cannot complete a task on my own<\/li>\n
- I follow through when completing my tasks<\/li>\n
- I let someone know if I have made a mistake<\/li>\n
- I make sure that actions and words are in line with each other<\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1754989572448{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/06\/strategi-ledelsen-2-rotated2.jpg?id=4852) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” height=”90″ height_on_tabs=”90″ height_on_tabs_portrait=”60″ height_on_mob_landscape=”60″ height_on_mob=”60″][vc_column]
<\/div>[vc_separator]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_row_inner equal_height=”yes”][vc_column_inner css=”.vc_custom_1640254173747{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/strategi-jesper-hartvigsen-3-rotated-e1640253903785.jpg?id=3450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\nA strategy created together<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” align=”align_left” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
We must win together<\/h4>\n\n\n\nIn order to fulfil our vision of winning together, our strategy has also been created together. The entire company has been part of this journey and contributed to the strategy, so that we could work together to find out what it is we are working towards each day, why we do what we do and
\nhow we want to do it.<\/p>\n
The journey has been long and educational, and it is now extremely clear to us that we need to win together by building strong partnerships, by respecting each other and by taking care of the world around us – and that we need to display our GEIST values while doing so.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” full_height=”yes” columns_placement=”stretch” el_class=”cta” css=”.vc_custom_1656921809190{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/02\/kontor-2-rotated.jpg?id=3882) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column]<\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1640193177868{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/header-tree-dark-green.svg?id=3123) !important;}” el_class=”tree”][vc_column]<\/div>[vc_row_inner][vc_column_inner offset=”vc_col-lg-2 vc_col-md-4 vc_col-xs-12″]<\/div>[\/vc_column_inner][vc_column_inner width=”2\/3″ offset=”vc_col-lg-10 vc_col-md-8 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][vc_empty_space height=”60px”][vc_column_text el_class=”text-tree”]<\/p>\nLet’s win together<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"Let’s win together<\/p>\n
Our strategy is based on our corporate culture,
\nour values and our mindset: That we need to win together<\/p>\n","protected":false},"author":1,"featured_media":4625,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"acf":[],"yoast_head":"\n
Our strategy · Contrast Company A\/S<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contrast.dk\/en\/our-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our strategy · Contrast Company A\/S\" \/>\n<meta property=\"og:description\" content=\"Let's win together Our strategy is based on our corporate culture, our values and our mindset: That we need to win together\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contrast.dk\/en\/our-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Contrast Company A\/S\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T09:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/kontor-3-rotated.jpg\" \/>\n\t<meta property=\"og:image:width\" 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We visit each others Islands<\/h4>\n
Our \u2018island way of thinking\u2019 is based on how we communicate with each other and how we attempt to understand different perspectives. Island hopping over to a colleague is about us using dialogue to come together on a \u2018shared island\u2019.<\/p>\n
Which island are you on?<\/h4>\n
We often only see a situation or a challenge from our own perspective (our own island). By island hopping, people can expand their horizons and get a better understanding of the whole picture. We get to examine what is on my island, what is on yours, and what we both can agree on.<\/p>\n
\u201cIsland hopping\u201d is about adjusting your mindset to:<\/p>\n
- \n
- be curious<\/li>\n
- show a sincere interest<\/li>\n
- listen and observe<\/li>\n
- be open to what you are hearing<\/li>\n
- inviting others to join you on your own island<\/li>\n<\/ul>\n
When we come together on a \u2018shared island\u2019 by visiting each other\u2019s islands, we improve our
\nability to work together and in turn our ability to come up with the best solutions.[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1640251865776{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/mde-showroom-1-rotated.jpg?id=3230) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″]<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column]<\/div>[vc_column_text]<\/p>\nGreen path<\/span><\/h3>\n
[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1645443471065{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”stretch”][vc_column_inner offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_single_image image=”3391″ img_size=”medium” alignment=”center” el_class=”gron-bane”][\/vc_column_inner][vc_column_inner el_class=”small-stretch” css=”.vc_custom_1621160918422{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\n
Are you on the GREEN PATH or the BLACK PATH?<\/h4>\n
The \u2018Green Path\u2019 and \u2018Black Path\u2019 are about thoughts, feelings and behaviour that can either support or work against your desired goals and actions. The Green Path is a metaphor for the positive thoughts, feelings, actions and behaviours that support us in reaching our goals. The Black
\nPath represents the thoughts, feelings, actions and behaviours that work against our goals or hold us back from accomplishing what we want to accomplish. The Green Path and Black Path are therefore each other\u2019s opposites. It\u2019s a way of thinking.<\/p>\nThe Green Path assures us that we have a common understanding of what we need to do, and most importantly: Why we need to do it.<\/p>\n
Being on the Green Path is about actively choosing to embrace the constructive, open, curious and nuanced approach to your tasks and how you work together with your colleagues or your business partners. At the same time, it is also about questioning your perceptions if this can help find the
\nbest solutions.<\/p>\nWhen we remind each other to stick to the Green Path, then it is because we want our thoughts, feelings and actions to work for our common goals instead of against them.<\/p>\n
- \n
- There needs to be a purpose to our tasks<\/li>\n
- We need to understand why they are important and what we can achieve<\/li>\n
- Our tasks need to make sense<\/li>\n
- We need to know what is at stake<\/li>\n<\/ul>\n
The Black Path mindset appears if we do not see how what we are doing makes sense and if our thoughts, feelings and behaviours are not in tune with what we are doing. When we manage to become passionate and joyful about what we do, then we are more likely to be on the Green Path – and thus, more likely to create results.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1640251476186{background-color: #9d9d9c !important;}”][vc_column]<\/div>[vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”5744″ img_size=”full” css=”.vc_custom_1662714179187{background-color: #9d9d9c !important;}”][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column]<\/div>[vc_column_text]<\/p>\nGeist<\/span><\/h3>\n
[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
Our culture is built around our five core values,
\nWhich we live every single day and express through concrete actions<\/h4>\n[\/vc_column_text]
<\/div>[vc_row_inner equal_height=”yes”][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”geist”]<\/p>\nH<\/strong>APPINESS OR JOY<\/h4>\n
- \n
- I meet my colleagues with a smile<\/li>\n
- I display a GREEN PATH mindset<\/li>\n
- I share my successes<\/li>\n
- I have a positive approach to my tasks<\/li>\n
- I praise my colleagues when they have done a good job<\/li>\n<\/ul>\n
O<\/strong>WNERSHIP<\/h4>\n
- \n
- I care about my colleague\u2019s well being<\/li>\n
- I take responsibility for challenges with a solution-oriented approach<\/li>\n
- I offer my assistance to those who need it<\/li>\n
- I take responsibility for my own work tasks<\/li>\n
- I take responsibility for my own personal and professional development<\/li>\n<\/ul>\n
I<\/strong>NNOVATION<\/h4>\n
- \n
- I share knowledge with my colleagues<\/li>\n
- I optimize processes and methods where possible<\/li>\n
- I challenge our conventional way of doing things<\/li>\n
- I think in terms of solutions, not limitations<\/li>\n
- I seek inspiration that can help our customers succeed<\/li>\n<\/ul>\n
T<\/strong>EAMWORK<\/h4>\n
- \n
- I visit my colleague\u2019s island<\/li>\n
- I over-deliver on my tasks in the best way possible<\/li>\n
- I display a strong team spirit<\/li>\n
- I bring my competences into play where they can add value<\/li>\n
- I share my experiences with my colleagues and business partners<\/li>\n<\/ul>\n
R<\/strong>ELIABILITY OR CREDIBILITY<\/h4>\n
- \n
- I act honestly and speak my mind<\/li>\n
- I ask for help when I cannot complete a task on my own<\/li>\n
- I follow through when completing my tasks<\/li>\n
- I let someone know if I have made a mistake<\/li>\n
- I make sure that actions and words are in line with each other<\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner css=”.vc_custom_1754989572448{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/06\/strategi-ledelsen-2-rotated2.jpg?id=4852) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” height=”90″ height_on_tabs=”90″ height_on_tabs_portrait=”60″ height_on_mob_landscape=”60″ height_on_mob=”60″][vc_column]
<\/div>[vc_separator]<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_row_inner equal_height=”yes”][vc_column_inner css=”.vc_custom_1640254173747{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/strategi-jesper-hartvigsen-3-rotated-e1640253903785.jpg?id=3450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][vc_column_inner el_class=”stretch” css=”.vc_custom_1640253629388{background-color: #ffffff !important;}” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]<\/p>\nA strategy created together<\/span><\/h3>\n
[\/vc_column_text][vc_empty_space height=”15px”][vc_separator color=”custom” align=”align_left” border_width=”5″ el_width=”20″ accent_color=”#00983a”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n
We must win together<\/h4>\n
\n\n\nIn order to fulfil our vision of winning together, our strategy has also been created together. The entire company has been part of this journey and contributed to the strategy, so that we could work together to find out what it is we are working towards each day, why we do what we do and
\nhow we want to do it.<\/p>\nThe journey has been long and educational, and it is now extremely clear to us that we need to win together by building strong partnerships, by respecting each other and by taking care of the world around us – and that we need to display our GEIST values while doing so.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” full_height=”yes” columns_placement=”stretch” el_class=”cta” css=”.vc_custom_1656921809190{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2022\/02\/kontor-2-rotated.jpg?id=3882) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column]<\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1640193177868{background-image: url(https:\/\/contrast.dk\/wp-content\/uploads\/2021\/12\/header-tree-dark-green.svg?id=3123) !important;}” el_class=”tree”][vc_column]<\/div>[vc_row_inner][vc_column_inner offset=”vc_col-lg-2 vc_col-md-4 vc_col-xs-12″]<\/div>[\/vc_column_inner][vc_column_inner width=”2\/3″ offset=”vc_col-lg-10 vc_col-md-8 vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][vc_empty_space height=”60px”][vc_column_text el_class=”text-tree”]<\/p>\nLet’s win together<\/span><\/h3>\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"Let’s win together<\/p>\n
Our strategy is based on our corporate culture,
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